What do your website, your social media accounts and your banner ads all have in common? They are all integral parts of your digital marketing. It’s easy to focus only on each individual part without looking at the bigger picture. To help you avoid getting lost on your way to digital marketing success, Here is a digital marketing road-map to keep you heading in the right direction.
The importance of your website can’t be overstated. It’s your home base on the web and sets the tone for the rest of your digital assets. A great website will be user friendly, including mobile users. That means having a responsive or mobile website. It’ doesn’t stop there though, your site should also utilize landing pages to increase conversions on your products and services. These landing pages will funnel visitors in from your other digital marketing tools like social media accounts and email lists. Analytics is also an important element of a website. They will serve as a guide to help you improve your site and let you know what is working and what isn’t.
While it’s important to have a mobile friendly website, it’s also important to reach out to your customers where they spend the most of their time: their mobile devices. You can do this through apps or through SMS/text message marketing. Both allow you to reach your customers (not to mention let your customers reach you) anytime anywhere in your Marketing Road-map. Text message marketing also has the advantage of an extremely high open rate, 98%! That’s higher than email!
Of course there are more marketing options out there in Marketing Road-map, both outbound and inbound. Outbound marketing through banner ads on both desktop and mobile sites are a great way to reach more customers especially combined with your other marketing efforts in this Marketing Road-map. Inbound marketing techniques, including SEO, content marketing and referral marketing will bring the customers directly to you.
Last but not least, is social media marketing. No matter your social network they all have the ability to benefit your bottom line. Combining social media with your content marketing and native advertising and you can draw in even more customers and Big plus in your Marketing Road-map